Our mission

Making Indian roads safer, one behaviour at a time.

Understand the statistics and root causes of road accidents in India — then change the one behaviour that's in your hands today.

Road accidents in India

1.77 lakh

Killed on Indian roads in 2024 (MoRTH, 4.88 lakh accidents)

~485 / day

Lives lost every single day — nearly 20 every hour

46.2%

Of all road deaths are two-wheeler riders (MoRTH 2024)

66.1%

Of victims are aged 18–45 — the most productive years

States with the highest fatalities

Top states by road fatalities in 2024 (MoRTH — Road Accidents in India 2024, with figures for Maharashtra and Madhya Pradesh from state-level MoRTH disclosures).

24,118
Uttar Pradesh
18,449
Tamil Nadu
~15,000
Maharashtra
~14,000
Madhya Pradesh
12,390
Karnataka

The nine causes we can each control

Almost every crash in India traces back to one of these nine causes — and eight of them are personal choices, not accidents.

Drink & drive/ride

India's legal BAC limit is 0.03%. Even one drink slows reaction time.

Over-speeding

Stopping distance grows with the square of speed — a 20% increase doubles the crash energy.

Mobile phones

Reading a text at 60 km/h means driving the length of a football field blind.

Reckless driving/riding

Weaving, tailgating, wrong-side driving — small thrills, catastrophic consequences.

Driving without seatbelt

Seatbelts (front and rear) reduce fatal injury risk by 40–50%.

Riding without helmet

The single biggest killer of two-wheeler riders in India.

Stress or illness

Fatigue behind the wheel is as impairing as alcohol. Rest before you ride.

Thrill or challenge

Stunts, races and 'proving a point' cost young lives every week.

Climatic conditions

Rain, fog and glare demand slower speeds and more distance — adjust your driving.

Let us all pledge not to do any of the above.

Take the five-point road safety pledge, earn your certificate, and share it with the people you ride and drive with.